Loyalty. Com: Customer Relationship Management In The New Era Of Internet Marketing Frederick Newell

ISBN: 9780071387828

Published: January 25th 2002

Paperback


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Loyalty. Com: Customer Relationship Management In The New Era Of Internet Marketing  by  Frederick Newell

Loyalty. Com: Customer Relationship Management In The New Era Of Internet Marketing by Frederick Newell
January 25th 2002 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | | ISBN: 9780071387828 | 6.18 Mb

Presents case studies and real-world examples, and reveals what technology shifts mean to marketers in every field. This book outlines the fundamentals needed to build customer loyalty that will last.



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